# Brand Guidelines

Welcome to pSTAKE’s Media Kit. This is the place to be if you are looking for our vision, brand assets or links. Follow this guidelines when promoting pSTAKE in Marketing communications, including advertising, articles, websites, and printed promotions.

{% embed url="<https://x.com/pStakeFinance/status/1810239350351024404>" %}

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***

## Brand Identity

### Logo Type

<details>

<summary>About pSTAKE</summary>

"pSTAKE Finance is a Bitcoin Yield and Liquid Staking protocol, backed by Binance Labs. With pSTAKE Finance, users can liquid stake BTC to get rewards from Babylon’s Trustless BTC staking for securing other app chains while maintaining their liquidity. Accessing Bitcoin yields should not be complex, risky, or unsafe. With four years of liquid staking expertise and expert-curated yield strategies, pSTAKE Finance helps individuals and institutions put their BTC to work in BTCfi."

</details>

Our logos represent the brand identity and should be used thoughtfully and consistently. Please respect their usage guidelines, including appropriate sizing, spacing, and coloration.

<figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-1c296e909397d2a20ef5cc77edb731b061c76c69%2FLogo%20(dark).svg?alt=media" alt=""><figcaption></figcaption></figure>

### Logo Usage

A certain amount of space is needed around the logomark to prevent it from becoming cluttered by surrounding artwork, images, or the edge of a page. Below are the minimum spacings for both logomark and wordmark.

<figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-1c296e909397d2a20ef5cc77edb731b061c76c69%2FLogo%20(dark).svg?alt=media" alt="" width="338"><figcaption></figcaption></figure>

<div align="center"><figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-1867c266ea05c9216e02796be2417d7c617a27e5%2FpSTAKE_Icon_Light.png?alt=media" alt="" width="375"><figcaption></figcaption></figure></div>

### Behaviors in Background

<figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-cf1d5b335e9742d7cecefa8e55a3954c4ac60d5b%2FBehaviors_in_Backgrounds%20(1).webp?alt=media" alt=""><figcaption></figcaption></figure>

### Logo Donts'

Here are some things you should never do with the pSTAKE logomark.

<div><figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-995260dd69a3907c2bae2b01519202094ddb43a6%2Ftilt.png?alt=media" alt=""><figcaption><p>Do not tilt</p></figcaption></figure> <figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-fe1d1d8a9c38e063e70c6414646876ed8be880eb%2Fstrech.png?alt=media" alt=""><figcaption><p>Do not stretch</p></figcaption></figure> <figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-aee2018d51db2d2de3600ae31accc28741d947ac%2Feffects.png?alt=media" alt=""><figcaption><p>Do not add effects</p></figcaption></figure> <figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-d4a7e5599dd662b35515c40a723b9ea32a790ee7%2FModify.png?alt=media" alt=""><figcaption><p>Do not modify elements</p></figcaption></figure> <figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-9db5a870f63a16c779bd0e9f829781fddc1525cf%2Frecolor.png?alt=media" alt=""><figcaption><p>Do not re-color</p></figcaption></figure></div>

### Typeface

**Primary Typeface**

Our brand typeface is Poppins and we use 4 weights

<figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-41649bf3595992a427c5021f28dc90e84c32265e%2FFrame%20116296453.png?alt=media" alt=""><figcaption></figcaption></figure>

{% file src="<https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-f427e940b9815d1badf11f32e4d5f3aeb5cb501c%2FPoppins.zip?alt=media>" %}

### Colours

<div><figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-17fe852c5b535a2b14b8b9032e7dda91ca00f644%2FPersistenceOrange%20(1).svg?alt=media" alt=""><figcaption><p>pSTAKE Orange #FF6700</p></figcaption></figure> <figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-12660b4e794a7e48fabfaf497218d51dcc7988d4%2FOrange%20(1).svg?alt=media" alt=""><figcaption><p>Pumpkin #DC5900</p></figcaption></figure> <figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-f8826c1415aaadb81da08f39cc454f292699edd1%2FRectangle%2018138%20(1).svg?alt=media" alt=""><figcaption><p>Black #000000</p></figcaption></figure> <figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-3fc29ffbcb5ad6ddf4853308df1bff31bd5a3675%2FRectangle%2018139%20(1).svg?alt=media" alt=""><figcaption><p>Grey #222222</p></figcaption></figure> <figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-060d588259d42eda518deef07a93d46aaf5e167c%2FRectangle%2018140%20(1).svg?alt=media" alt=""><figcaption><p>White #ECECEC</p></figcaption></figure></div>

***

## Download assets

{% file src="<https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-14dbc9fbdf500af1f8fcc8cbbda8601c077198fd%2FpSTAKE%20Brand%20Guide%20(1).pdf?alt=media>" %}

{% file src="<https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-f6cc1dc1d922bf4655f083815dcba8cbd6b6f32d%2FpSTAKE_Logo_Package.zip?alt=media>" %}

### The logo

<figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-1c296e909397d2a20ef5cc77edb731b061c76c69%2FLogo%20(4).svg?alt=media" alt=""><figcaption><p>Dark</p></figcaption></figure>

{% file src="<https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-2a95150acaeea938bb6a2b327c8289e72ac1ac5a%2FpSTAKE_Horizontal_Logo__Light.png?alt=media>" %}

{% file src="<https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-ae9e2773b2805c48ef9cb2af8f020db6042c3f6f%2FpSTAKE_Horizontal_Logo__Light.svg?alt=media>" %}

{% file src="<https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-39bb3115e0bae25fadd8bc0e705b224128177d32%2FpSTAKE_Horizontal_Logo_Dark.png?alt=media>" %}

{% file src="<https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-06e7ebc9008aef2dfcdaf8d4faafa70e5bc7e919%2FpSTAKE_Horizontal_Logo_Dark.svg?alt=media>" %}

## Symbol

<figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-1ad2c294ea8a787b3f4189a4951cd3372eef1f1f%2FTicker.svg?alt=media" alt="" width="225"><figcaption><p>Light</p></figcaption></figure>

{% file src="<https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-1867c266ea05c9216e02796be2417d7c617a27e5%2FpSTAKE_Icon_Light.png?alt=media>" %}

{% file src="<https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-d04a1ecce95dc892f1ef97a3a88c32b9edc834a4%2FpSTAKE_Icon_Light.svg?alt=media>" %}

<figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-c09ced5fb96569effcdf3eefb241825f805dc254%2FThicker%20black.svg?alt=media" alt="" width="225"><figcaption><p>Dark</p></figcaption></figure>

{% file src="<https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-9913cfa96de8594398f3d7de7f58e098f111b402%2FpSTAKE_Icon_Dark.svg?alt=media>" %}

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### YBTC

<figure><img src="https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-76c607ece2eb8b26b4b3bba3108b758809849897%2FYBTC%20(1).jpg?alt=media" alt="" width="251"><figcaption></figcaption></figure>

{% file src="<https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-76c607ece2eb8b26b4b3bba3108b758809849897%2FYBTC%20-%20Dark.png?alt=media>" %}

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{% file src="<https://4096503905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSrqzKYJldo0HY4ar4VSQ%2Fuploads%2Fgit-blob-ede6fe1bdddf48e7e54c1937ffaa6e4ebe7bd5dd%2FYBTC%20-%20Light.png?alt=media>" %}